Want to Entice Teens into Reading? Embrace Transmedia!

Designer Librarian

A few weeks ago, I read an NPR piece that reported on a group of studies from Common Sense Media concluding that teens aren’t reading for pleasure as much as they used to  — nearly half of 17-year-olds report reading for pleasure only one to two times a year. I’ve worked with teens in both the public and academic library arenas, so am fully aware of their (lack of) reading habits, but that statistic is even worse than I would have guessed.

What are teens doing instead? According to the studies, they’re on their phones or watching TV. Very likely, they’re also playing video games.

So how do you connect teens to reading through TV, Internet and digital games? Transmedia, of course!

How many of those teens who are watching TV are watching Game of Thrones? Or The Vampire Diaries? How many were introduced to Harry Potter or The Hunger Games or…

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